at crap, sustainability isn’t just a word we throw around—it’s something we live by. as nature lovers who spend a lot of time outdoors, whether it’s hiking for fun or filming documentaries, we know it’s important to protect the environment we enjoy.

starting a brand comes with a lot of decisions—how to create something people love, how to stand out, and how to make a difference. but for us, the biggest question has always been: how do we do all that while staying mindful of the planet?

the truth is, we only have one earth. the mountains we hike, the forests we film, the oceans we swim in—these are the very things that inspire us every day. if we don’t take steps to protect them, we risk losing everything that fuels our creativity and passion.

but here’s the thing: it’s not about choosing between sustainability and innovation. we believe you can do both. in fact, we think they should go hand-in-hand.

for us, it’s about being smart and intentional. making decisions that might not always be the easiest or cheapest, but are the right ones for the long-term. whether it’s reducing waste in our packaging, cutting down on carbon emissions with more eco-friendly shipping, or supporting conservation efforts—it all matters.

we’re not perfect, but we’re committed to making a difference. because we believe that creating a brand doesn’t have to come at the cost of the planet. it’s possible to innovate, create, and grow a business while being kind to the world around us.

so, when you choose to support crap, you’re not just buying a product. you’re helping us build a future where brands don’t just care about profit—they care about the planet too.

here’s what we’re doing to keep things sustainable:

• giving back to nature: we donate 1% of our annual profits to wwf, the leading organization in the netherlands for climate and nature conservation.
• minimal packaging, maximum impact: we keep it simple by using a single label for packaging. less cardboard, less ink, less waste.
• lowering our carbon footprint: we ship products from china to the netherlands by train, which helps reduce carbon emissions.
• reducing waste with bulk orders: no individual packaging when you order in bulk. it’s better for you, and better for the planet.